Talk About It | Mental Health Campaign | 2018

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Talk About It | 2018

One's teenage years are a time of change, discomfort and confusion, leading to a build-up of emotion that, in a lot of teenagers, aren't handled in the healthiest way.

This college project aimed to curb the rise in instances of self-harm among Indian high-school students in cities, particularly in the age group of 14-18 years. The deliverables included collateral for a fictional mental-health campaign titled, 'Talk About It', that encouraged people of this age group to seek out their school counselors on a regular basis to be able to work through their difficulties under the guidance of a professional.

Explorations of visual language and graphics:

Poster series:

Mockup Credits: Designed by Freepik

Classroom Kit which would be handed out by the class teacher, containing:

- A pamphlet that would be required to be filled out by the students, thus raising awareness about the role and location of the school counselor in the school, while not stigmatizing the action of visiting one.

- Additional goodies, like badges and stickers, which carried the same message.